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Banking 🏦
Despite an ultra-competitive and ever-changing banking landscape, BBVA has found solid ground in Mexico. Actually, "solid ground" is an understatement; the bank, founded initially as Bancomer more than 90 years ago, has thrived as the largest banking institution in the country, today holding $188B of assets.
The bank is deeply rooted in the Mexican market, which is still in its relative infancy — less than half of Mexicans 15 years or older have a bank account.
BBVA has maintained a solid customer experience, showing off the highest NPS in the country. It allegedly innovated with the first mobile banking app in 2010 and has rolled out some cool features you may not see in even the top US bank branches.
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