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Black Friday ⚫
It’s the most wonderful time of the year…and no, not Christmas yet.
This week is Thanksgiving in the United States and – more importantly – it’s the retail world’s favorite holiday: Black Friday.
Originating in the midcentury US as a chance to kick off the holiday shopping season, Black Friday has gone global in recent decades. Brazil, for example, started seeing an uptick in Black Friday deals in 2010 and a peak in interest in 2019 before the pandemic came and dealt a nasty blow.
Other big countries like Colombia and Peru have seen their own spikes in attention on Google Trends.
Black Friday culture around Latin America
Meanwhile, Argentina has seen no real change over the last decade, perhaps in part due to the ongoing economic crisis which has harmed many citizens’ purchasing power for years now.
And then there’s Mexico, which – despite being the only Latin American country to border the US – has not quite adopted Black Friday to the degree its regional peers has. Instead, the country’s Council of Business Coordination rolled out El Buen Fin, or “the Good Weekend,” in 2011.
Coming the weekend before Mexican Revolution Day, El Buen Fin has become a widely popular weekend of shopping and special promotions nationwide. Last year alone, billions of dollars exchanged hands in Mexico and consumers took on surging personal loans to participate in an experience that is increasingly moving online.
Whether successful in your Buen Fin deal hunting or getting ready to head out this week for Black Friday, we wish you the best of luck this holiday shopping season.
Black Friday Sale ⚫
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Comment of the week 🗣️
@tatarihan on Instagram talks about Brazil becoming the 8th largest economy this year.
