🫐 Blueberries & Cherries
Seeds of success: The rise of billion-dollar agricultural sectors.
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Agriculture 🍒
Carlos Gereda was the spark that lit Peru's blueberry boom of the past decade. He asked a simple question: "Can blueberries grow in Peru?"
In 2006, he brought 14 varieties from Chile to see which ones adapted well to the Peruvian climate. He may have taken inspiration from Chile's success in the fruit market, as evidenced by the meteoric rise of cherries and other staples in the new century.
He narrowed it down to four and, in 2009, founded Inka's Berries. The company's service assisted the development of plantations that adhered to the growing standards Carlos had conceived. The blueberry revolution ensued.
