Chilean Wine, U.S. Cities, and Women in Government

Welcome to Latinometrics. We bring you Latin American insights and trends through concise, thought-provoking data visualizations.

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Today’s charts:

1. The biggest wine producer in Latin America

2. Comparing US cities with LatAm’s GDP

3. Women representation is surprisingly high in two countries

Make sure you check out this week’s comment of the week at the bottom!

Wine Industry 🍷

Revenue Breakdown: Concha Y Toro

The prestigious Chilean winery Concha y Toro has a long history. It was founded in 1883 by Melchor Concha y Toro, a member of Chilean nobility. It started trading in the country’s stock market in 1933. Interestingly, it became the first winery to trade in the NYSE in 1994 but was delisted in 2018.

Since its inception in the 19th century, its wine has had growing international demand, exporting first to the Netherlands. Nowadays, it sells in more than 140 countries under various brands, the most notable being Casillero del Diablo. The company has made a few moves that have secured it as a truly global company in the last decade. In 2010, it secured a deal with Manchester United to be the team’s official wine partner. One year later, Concha y Toro acquired Fetzer Vineyards in California for $238M.

The acquisition secured for Concha y Toro 1,060 new acres. It also owns 25K+ acres in Chile and Argentina, making it one of the world’s largest wine companies in terms of land ownership. In its latest full-year report of 2020, the company sold approximately 420M bottles of wine worldwide. Interestingly, its top-selling market is the UK, where people enjoy Malbec the most. That Manchester United partnership sure looks like it’s paying off.

Economies 📊

Some US Cities Produce More Than Entire LatAm Countries

The US economy is the largest globally, dwarfing every other country. In 2020, it had a gross domestic product (GDP) of $20.9 trillion. GDP is the total worth of goods and services produced in a given year by a country. Perhaps more impressive, however, is breaking down the US GDP by city and then comparing each one to a Latin American country for perspective. What the findings reveal is nothing short of amazing.

Here are some astonishing statistics you can use that will impress your friends: New York City’s GDP is greater than the entire economy of Brazil or Mexico. Chile’s and Peru’s economic output roughly equals that of Detroit’s.

Additionally, we were surprised to discover that Venezuela’s economy in 2014 was among the highest in LatAm, even above Colombia. Since then, it has come down dramatically, and the country has stopped reporting official figures. Estimations put it at $43B in 2021, roughly the same as Honolulu. Another shocking realization for us was that freezing Anchorage has a higher GDP than El Salvador and Honduras.

Government 👩‍⚖️