📊 Modelo Especial, Gender Parity, and LatAm’s Top Universities

Welcome to Latinometrics. We bring you Latin American insights and trends through concise, thought-provoking data visualizations.

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Today's charts:

1. How did Modelo Especial become the USA’s top-selling beer? 🍺

2. The best universities in the region 🎓

3. A look at gender parity scores 👩

Make sure you check out the comment of the week at the bottom!

Beer Industry 🍺

Managing a brand in the United States is challenging. According to YouGov.com, two-thirds of its citizens think the country is more divided than usual. And yet, companies continue to choose advertising campaigns around polarizing topics. Many social media accounts paint their logos in rainbow colors during Pride Month, or June, for everyone outside the US.

"Slacktivism" refers to companies that superficially support causes, often because it's profitable, or so they think. This past April, Bud Light saw the limits to such a strategy. The brand endured a long-running boycott led by conservatives after the company ran a marketing campaign with a famous transgender influencer.

Modelo Dethrones Bud Light as the Top-Selling Beer in the US