Welcome to Latinometrics. We bring you Latin American insights and trends through concise, thought-provoking data visualizations.
Today, catch 3 charts fresh out of the oven on Mexico’s retail giant.
We’ll be honest: Oxxo is one of our favorite brands. And no, they didn’t pay us to say that.
Can you blame us? We were founded by two Mexicans in a town with no fewer than eighteen Oxxo locations. Since being founded in Monterrey in 1976 as a vendor of beers, cigarettes, and snacks, Oxxo has become the ubiquitous superstar of Mexican convenience stores.
Not that we’re implying this phenomenon is Mexico’s alone to enjoy. While it’s been spreading overseas for years now, including early expansions into Colombia and the US state of Texas, Oxxo has been seemingly unstoppable since the pandemic, soaring from 300 international locations in 2021 to over 1.1K by this year. That’s growth of over 250% in just three years, including the impressive 500+ stores opened in Brazil’s sprawling economic capital, São Paulo.
Oxxo's expansion outside of Mexico
This inexorable rise has far outpaced far older South American retail peers like Chile’s Falabella or Colombia’s Grupo Éxito. In fact, it’s even penetrated many of their core markets, showing perhaps that the future of Latin American retail has fluorescent lighting and massive red and yellow ads on the windows.
Subscribe to Premium Subscription to read the rest.
Become a paying subscriber of Premium Subscription to get access to this post and other subscriber-only content.
Upgrade Translation missing: en.app.shared.conjuction.or Sign In