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📊 Tequila Exports
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📊 Tequila Exports

People do love their liquor. This World Tequila Day, let's break down Mexico's famous distilled beverage across the world.

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Latinometrics
Jul 23, 2024
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Welcome to Latinometrics. We bring you Latin American insights and trends through concise, thought-provoking data visualizations.

Tequila & Other Spirits 🍋‍🟩

Around the world, when people hear Mexico the first thing they think of might well be tequila—and hey, we’re not judging.

Mexico’s classic trademarked liquor has become a spectacularly massive industry for the country’s producers. North American sales are through the roof, naturally, but don’t think the appreciation stops there. Across both Latin America and the Old World, tequila exports have become a multimillion-dollar business.

And nowhere is that truer today than Europe, which imported more than $350M worth of the spirit last year, marking a triple-digit percentage increase over 2020 figures.

Europe is drinking 3x more tequila than in 2020

You might expect Spain to be the number-one national importer in Europe, given colonial and cultural ties, but you’d actually be wrong. Who is?

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