Latinometrics visualizes Latin America’s potential through data storytelling.

Latinometrics will give you the most thought-provoking, often underreported trends in Latin America in a short and digestible format. Reading us, you will better understand the region, find new opportunities, and hopefully, have fun.

We write data stories about:

  • Trends

  • Markets

  • Economies

  • Demographics

  • Startups and companies

Investors, founders, and executives of LatAm’s hottest tech companies read & support us each week:

Poncho de los Rios, CEO of Nowports on LinkedIn

Freddy Vega, CEO of Platzi on Twitter

Our stories and insights have been featured on:

Our Story

Latinometrics started as a project by two cousins — Mario and Ernesto Canales — in October 2021 to visualize Latin America's potential through compelling data stories.

Both of us returned home to Mexico after a career in Analytics and International Relations, searching for a new challenge. We found a lack of quality, data-based content about Latin America. We combined our skills to create a newsletter that fills that void.

We both committed to six months of weekly content creation and simply seeing where we landed. The journey so far has been unbelievable. Our audience has grown to include top entrepreneurs, CEOs, and policymakers from Latin America and beyond, including advisors of US President Biden.

The crazy part?

According to LinkedIn Analytics, our social media posts get a higher average engagement than some of the top business and media companies on the platform (including some of our favorite publications like The Economist, Crunchbase, and Morning Brew.)

Subscribe for free and help us inspire, empower and connect Latin Americans. You can also follow us on Instagram, Twitter, LinkedIn, and Facebook.


Mario Canales
Publisher at Latinometrics, where I make visualizations and tell data stories about Latin America. Tweet me at @MarioRCanales
Ernesto Canales
Co-Founder at Latinometrics