In 13 years, Heineken has multiplied by 9x the amount of beer it sells in the Americas. The biggest jump in a single year for that segment happened when the company bought Cervecería Cuauhtémoc Moctezuma in 2010 for $7.7B. Has the investment paid off?
Heineken, Freedom, and Population Growth
I visited to Heineken museum in Amsterdam a few weeks back, so this was nice to read.