In 13 years, Heineken has multiplied by 9x the amount of beer it sells in the Americas. The biggest jump in a single year for that segment happened when the company bought Cervecería Cuauhtémoc Moctezuma in 2010 for $7.7B. Has the investment paid off?
Heineken, Freedom, and Population Growth
In 13 years, Heineken has multiplied by 9x the amount of beer it sells in the Americas. The biggest jump in a single year for that segment happened when the company bought Cervecería Cuauhtémoc Moctezuma in 2010 for $7.7B. Has the investment paid off?
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