Some Latin American artists have seen a rise in popularity unlike anything ever seen since the beginning of the new century. It's challenging to measure all of the plays a song gets nowadays, given the many ways to listen: Spotify, Apple Music, YouTube, SoundCloud, TikTok, the radio, etc. But the fact that LatAm artists on our chart have exploded faster — especially on YouTube — than some of the most famous English-speaking artists is remarkable.