Unicorns, Instagram, and Juan Valdez

Not even the most challenging roads could stop Juan Valdez from its way to global recognition and success. In 1927 the National Federation of Coffee Growers of Colombia (NFCGC) was established to promote the production and exportation of Colombian coffee. Timing was unfortunate, to say the least: two years later, the collapse of the New York Stock Exchange sent commodity prices, including coffee, across the globe on a downward spiral.

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